Nick Srnicek in Platform Capitalism emphasizes capitalism’s dyanamism, its need for innovation and “constant technological change,” along with this he provides a history in “deskilling technologies,” or what many term the dumbing down effect of standardization and conformity within all technics (i.e., the replicability and interchangeability of skilled for unskilled labour or machines). Modern Corporations and businesses in their bid to “cut costs, beat out competitors, control workers, reduce turnover time, and gain market share, capitalists are incentivised to continually transform the labour process. This was the source of capitalism’s immense dynamism, as capitalists tend to increase labour productivity constantly and to outdo one another in generating profits efficiently.”1
The Dark Fantastic: Literature, Philosophy, and Digital Arts 