Mencius met with King Hui of Liang.
The king said, “Venerable sir, you have not considered a thousand li too far to come. Surely you have some means to profit our state?” Mencius replied: “Why must the king speak of profit? I have only teachings concerning humaneness and rightness. If the king says, ‘How can I profit my state?’ the officers will say, ‘How can I profit my house?’ and the gentlemen and the common people will say, ‘How can I profit myself?’ Those above and those below will compete with one another for profit, and the state will be imperiled. One who murders the ruler over a state of ten thousand chariots surely will be from a house of a thousand chariots; one who murders the ruler over a state of a thousand chariots surely will be from a house of a hundred chariots.A share of a thousand in ten thousand or a hundred in a thousand is hardly negligible; yet, when rightness is subordinated to profit the urge to lay claim to more becomes irresistible. It has never happened that one given to humaneness abandons his parents, nor that one given to rightness subordinates the interests of his lord. Let the king speak only of humaneness and rightness. What need has he to speak of profit?”
—Sayings of Mencius