It is not enough simply to set oneself up as a person who distrusts majority taste as a matter of principle or perhaps conceit; that way lies snobbery and frigidity. However, it will very often be found that people are highly attached to illusions or prejudices, and are not just the sullen victims of dogma or orthodoxy. If you have ever argued with a religious devotee, for example, you will have noticed that his self-esteem and pride are involved in the dispute and that you are asking him to give up something more than a point in argument. The same is true of visceral patriots, and admirers of Plutocrats and idiocracy. Allegiance is a powerful force in human affairs; it will not do to treat someone as a mental serf if he is convinced that his thralldom is honorable and voluntary.