Magic Leap: Reality as Immersive Technology

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On Wired is an article about the company Magic Leap developing the future of immersive technologies that will hook you. As Jessi Hempel tells it:

Visiting Magic Leap was like stepping through the fictional wardrobe in Professor Kirke’s house that first landed Lucy in the colorful chaos of Narnia. The company was still working out of temporary offices on the fourth floor of the Design Center of the Americas, a sprawling complex of eerily quiet showrooms where interior designers showcase furniture, fabrics, and flooring. While WIRED videographer Patrick Farrell parked the car, I entered the building and wandered to the back of the cavernous main hall, past a security guard who didn’t look up, hung a right, walked to the elevators, rode up, walked down another hall and around an atrium. I didn’t pass a single person. Then I arrived at a tiny reception area and stepped inside. There was so much going on!

There were people everywhere. Fresh off raising $794 million in funding—likely the largest C round in startup history–Magic Leap had been hiring faster than it could find seats for its growing cadre of designers and engineers and had amped up its already packed demo schedule. Just behind me, a leaper, as Magic Leap’s employees are called, handed a visitor a clipboard to review an NDA. To the left, another leaper ushered a pair of fashionably dressed guys out of a glass-walled conference room, presumably also en route to a demo.

When I ask him how Magic Leap works, he says it creates digital light field signals that mimic the way sight works. He explains that everyone’s brain has “an amazing world-building engine.” We call it sight, but really the brain is a big computer that absorbs data through sensors called your eyes and processes it to build models of the objects in your field of vision. “We basically tried to clone that and make a digital version of that,” he says. “We talked to the GPU”—graphic processing unit—“of the brain and asked it to make our stuff.”

Read more: I Went Inside Magic Leap’s HQ and Here’s What I Saw…

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